Roots of the Sun

Roots of the Sun is a sub-brand under House of Papua, born from the rhythms, spirit, and cultural energy of Papua and the wider Pacific. Formerly known as House of Fang, the brand evolved to better reflect the deeper identity behind its vision — one rooted in island pride, reggae influence, and cultural expression.

Inspired by the iconic reggae colors of red, gold, and green, Roots of the Sun embodies unity, resilience, and heritage. These colors reflect a shared spirit that stretches across the Pacific, where culture, music, and community form the heartbeat of everyday life. The brand draws from the warmth of the tropics and the strength of the people who live beneath the equatorial sun.

At the heart of the brand stands the Bird of Paradise, a symbol deeply tied to the identity of Papua. In Roots of the Sun, the bird holds a place similar to the lion within reggae culture — a sovereign symbol of pride, freedom, and power. With its wings spread wide, it represents a spirit that rises, unbound and confident, carrying the identity of the islands with it.

Roots of the Sun is a celebration of roots, rhythm, and Pacific identity. It reflects a connection to land, culture, and community, honoring the spirit of Papua and the wider Pacific while carrying its energy forward into a modern expression of heritage and pride.